Intent-led campaigns
Separate markets, audiences, queries and stages so each budget has a clear commercial job.
Google Ads & Growth · Demand Capture
Capture qualified demand. Measure what matters.
Google Ads strategy, landing pages and measurement for international companies that need efficient demand generation in Spain and multilingual markets.
Search campaignsLanding pagesConversion trackingGrowth experiments
The problem
Paid search gets expensive when strategy stops at keywords.
Campaigns often mix markets, intents and offers while conversion tracking rewards the wrong actions. The platform optimises activity, but the business cannot see which demand becomes revenue.
Intent and offer are misaligned
Broad campaigns send different buyer needs to one generic page, lowering relevance and conversion.
Local market nuance is missing
Translations overlook how buyers in Spain describe problems, compare providers and respond to proof.
Reporting stops at platform metrics
Clicks and form fills are counted, but lead quality and downstream commercial value are not.
The solution
A connected acquisition system from query to opportunity.
Campaign structure, message, landing experience and measurement are designed together so spend follows qualified demand.
Conversion-focused pages
Align promise, proof, objections and CTA with the exact search intent and local context.
Business measurement
Clean up events, attribution and lead feedback so optimisation reflects quality, not just volume.
Process
From uncertainty to an executable roadmap.
01
Diagnose
Review demand, account structure, search terms, competitors, offers, pages and tracking.
02
Design
Define campaign architecture, negatives, creative themes, budgets and landing journeys.
03
Launch
Build or restructure campaigns, conversion tracking and focused landing pages.
04
Optimise
Use query, conversion and lead-quality data to improve efficiency and scale responsibly.
Relevant experience
Paid media connected to the wider growth system.
Local demand before large commitments
Use paid search to validate language, offers and landing-page fit while longer-term organic visibility develops.
Ads · CRO · Analytics
Treat campaigns, conversion experience and measurement as one system instead of three disconnected vendors.
FAQ
Questions before we start.
Do you manage Google Ads accounts ongoing?
Yes. Engagements can include account strategy, build, optimisation, reporting and collaboration with your sales or internal marketing team.
Can you audit an existing account first?
Yes. An audit can review structure, search terms, bidding, budgets, conversion tracking, landing pages and lead quality before any rebuild.
Do you create landing pages?
Yes. I can plan and build focused WordPress landing pages aligned with campaign intent, proof, objections and conversion tracking.
Can you run campaigns in English and Spanish?
Yes. Campaign and landing-page localisation should reflect real market language and intent, not a literal translation.
How do you measure success?
The primary metrics depend on the business, but the goal is to connect spend to qualified conversions, pipeline or revenue wherever the data allows.
Next step
Build a paid-search engine your business can trust.
Start with a review of demand, account structure, landing pages and measurement quality.