Technical clarity
Identify and sequence the issues that materially affect crawlability, rendering, Core Web Vitals and indexation.
SEO Consulting · Spain & International Growth
Senior SEO strategy and hands-on prioritisation for international companies that want to compete in Spain, Europe and Spanish-speaking markets.
The problem
Audits become spreadsheets, content is produced without commercial focus and international templates miss the nuances of Spanish demand. The constraint is rarely a lack of tactics — it is a lack of connected priorities.
Traffic, rankings and leads are reported separately, so teams cannot see what actually creates pipeline.
Crawlability, speed, templates and indexation issues keep consuming resources without a clear order of operations.
Messaging and keywords are translated, but the Spanish buyer journey and competitive context are not.
The solution
I connect technical foundations, demand research, content architecture and measurement into one prioritised roadmap your team can execute.
Identify and sequence the issues that materially affect crawlability, rendering, Core Web Vitals and indexation.
Map high-intent topics to the buyer journey, market language and the pages that can convert.
Connect visibility and content performance to qualified actions, leads and opportunity value.
Process
Align on the business model, markets, offers, audiences and existing data.
Review technical health, search demand, competitors, content and measurement.
Score opportunities by impact, effort, dependency and commercial relevance.
Implement with your team or directly, then iterate from real results.
Relevant experience
Work with multilingual websites, international content operations and teams connecting European and Spanish-speaking audiences.
Experience across travel, media, events and digital ecosystems where discoverability and trust matter.
FAQ
Depending on the scope, it can include a technical audit, opportunity research, content architecture, measurement review, roadmap and ongoing implementation support.
Yes. I can provide senior direction, detailed briefs and quality control while your team executes, or implement selected work directly.
Technical fixes can improve performance relatively quickly, while competitive content and authority usually build over months. The roadmap separates quick wins from long-term growth.
Spain is a core focus, especially for international companies entering the market. I also work across Europe and with Spanish-speaking audiences.
Yes. A focused audit and strategy review is often the best first engagement because it creates a shared baseline and clear next steps.
Next step
Start with a focused review of your market, visibility, technical constraints and highest-value opportunities.